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- A figure of speech, a play on words, or
- double meaning that is technically known as
- paronomasia (Greek `adapted meaning'). Double
- meaning can be accidental, often resulting
- from homonymy, or the multiple meaning of
- words; puns, however, are deliberate,
- intended as jokes or as clever and compact
- remarks. The success of a pun is often a
- matter of taste; if an ominous horoscope is
- called a `horrorscope' or a genetic
- experiment is characterized as producing
- `designer genes', this may or may not be
- regarded as witty, useful, or relevant. Puns
- may depend on either the sound or the look of
- a word, or may require some modification of
- the words in question to produce their effect
- (for example, a political meeting described
- as `coming apart at the themes', echoing
- `seams').
-